TILDA

Tilda was the first company to bring Basmati to the Western World over 30 years ago and has become an international food brand selling in over 40 countries. The company started its business selling Basmati to the Asian community who immigrated to the UK in the late sixties and early seventies. To this day Tilda is by far the favourite Basmati brand within this discerning rice-eating community, who usually buy their rice in 10kg and 20kg bags.

With the rise in Indian food popularity it didn’t take long for the Tilda brand to secure distribution in major supermarkets and by the nineties Tilda had become supermarket brand leader in the rapidly growing Basmati rice market. This position has strengthened over recent years as more and more consumers have switched from ordinary long grain rice to Basmati. Tilda now has a 51%* share of this burgeoning market.